VIEW POINT

SHOULD I OWN A BUSINESS? MARKETING YOUR BUSINESS OUT OF COVID-19

This episode is an expert interview to address “Marketing for the COVID Recovery”, which applies to either existing or new businesses. Today we welcome Tracy Weller-McCormack, the founder of C4MG, a tactical strategy and marketing company. Tracy built an impressive agency in Canada called C4 and has a resume that has seen her in marketing …

SHOULD I OWN A BUSINESS? MARKETING YOUR BUSINESS OUT OF COVID-19 Read More »

YOUR TACTICAL MARKETING PLAN FOR RECOVERY

This article summarises the key points in an excellent podcast interview with an expert on using a tactical marketing plan for the recovery. Tracy Weller-McCormack guides us on the practical tips and tactics for your marketing, along with avoiding some common mistakes that can cost you time and money. We identify the vital ingredients you need to build your marketing plan …

YOUR TACTICAL MARKETING PLAN FOR RECOVERY Read More »

A NEW WORKFORCE

Author: TWM Very soon will be the one-year anniversary of my decision to leave the corporate world and go back on my own as a strategy & marketing advisor/consultant. Oddly enough, it wasn’t a difficult decision, it came quickly and once I made it the world seemed a lot brighter…. but that is for another …

A NEW WORKFORCE Read More »

NETWORKING: IT SUCKS

Author: Jacqui Brook It’s a resounding NO from me, though you might not feel like this when you have gone to 10 networking events in 2 weeks and nothing comes of it, not even a coffee catch up or a glass of wine!  Another annoyance, often networking events are in the evening, eating into your valuable personal …

NETWORKING: IT SUCKS Read More »

The Acronyms Of Change

ACRONYM CONFUSION Every business trend, be it in human resources, finance, or marketing, comes with its own new set of acronyms. Marketers are often asked why they make up so many acronyms around delivering to the customer. When it comes to “customer experience”, CX, TCX, UX, CEM and CRM, are all used. Understanding what these …

The Acronyms Of Change Read More »

The Trust Factor

When customers make purchases personally or as part of their job remit, what they really want in exchange for their money beyond clear value is a big spoonful of TRUST. We live in a relationship economy, it is no longer about meeting expectations, it is the above and beyond, the experience of the journey from …

The Trust Factor Read More »

Scroll to Top