Author: Michelle Higginson Recently a colleague and I, “hit the road” to attend a client meeting. Sydney traffic provided us with ample time to reminisce about our years as marketers. As we went down that road of, “remember when that guy said the internet wouldn’t last,” we talked about how clunky our jobs used to …
INFLUENCER MARKETING – WHEN IS IT THE RIGHT OPTION? Read More »
This episode is an expert interview to address “Marketing for the COVID Recovery”, which applies to either existing or new businesses. Today we welcome Tracy Weller-McCormack, the founder of C4MG, a tactical strategy and marketing company. Tracy built an impressive agency in Canada called C4 and has a resume that has seen her in marketing …
SHOULD I OWN A BUSINESS? MARKETING YOUR BUSINESS OUT OF COVID-19 Read More »
This article summarises the key points in an excellent podcast interview with an expert on using a tactical marketing plan for the recovery. Tracy Weller-McCormack guides us on the practical tips and tactics for your marketing, along with avoiding some common mistakes that can cost you time and money. We identify the vital ingredients you need to build your marketing plan …
Author: TWM Very soon will be the one-year anniversary of my decision to leave the corporate world and go back on my own as a strategy & marketing advisor/consultant. Oddly enough, it wasn’t a difficult decision, it came quickly and once I made it the world seemed a lot brighter…. but that is for another …
Author: Jacqui Brook It’s a resounding NO from me, though you might not feel like this when you have gone to 10 networking events in 2 weeks and nothing comes of it, not even a coffee catch up or a glass of wine! Another annoyance, often networking events are in the evening, eating into your valuable personal …
ACRONYM CONFUSION Every business trend, be it in human resources, finance, or marketing, comes with its own new set of acronyms. Marketers are often asked why they make up so many acronyms around delivering to the customer. When it comes to “customer experience”, CX, TCX, UX, CEM and CRM, are all used. Understanding what these …
When customers make purchases personally or as part of their job remit, what they really want in exchange for their money beyond clear value is a big spoonful of TRUST. We live in a relationship economy, it is no longer about meeting expectations, it is the above and beyond, the experience of the journey from …
Sometimes “they” don’t know everything. There are far too many “experts” saying customer experience is the new marketing. Having worked on both sides I can tell you it definitely is not! When customer experience is done well it is aligned to business goals, aligned to culture and of course aligned to the customer. Customer experience …
Bad news makes sensational headlines and effective click-bait. Look at any news media and the overwhelming tone at the moment is depressing. In the last few months, there has been a succession of bushfires, floods, trade wars, elections, viruses, quarantines, and stock market plunges that dominate the leading stories. Some of these events are here …
