Turning a hobby business into a requires you attract new customers. What is the best way to talk to customers to give a consistent message throughout your marketing?

This episode is an expert interview on “5 Golden Rules to successfully talk to customers”, which applies to either existing or new businesses.

Starting a new business requires marketing to attract sales. Because we can engage with customers in so many ways it is vital to have a consistent message and voice.

This episode contains 5 rules based upon years of experience and wisdom from the marketing expert Tracy Weller-McCormack.


This episode is an expert interview to address “Marketing for the COVID Recovery”, which applies to either existing or new businesses.

Today we welcome Tracy Weller-McCormack, the founder of C4MG, a tactical strategy and marketing company.

Tracy built an impressive agency in Canada called C4 and has a resume that has seen her in marketing leadership roles for numerous global brands.

Since late 2018 Tracy has focused on building C4MG based in Sydney. She brings a wealth of knowledge to share with us in this episode.


Small Business Owner asks:

Is there one thing that we should be doing, from a marketing perspective, to get our business moving again after Covid-19?



Absolutely, start reconnecting with your customers. If there was a way that you communicated with them before, social media or a newsletter, start reconnecting immediately.

If you haven’t done this sort of stuff previously or do not have the contact details to do this – consider social engagement, advertising or other avenues.  DON’T GET CAUGHT AGAIN – start considering ways to stay engaged and capture your customer information.

More details can be found here


Product Sales Manager asks:

Is there an industry that you think has unwittingly changed in the last decade globally and who is next?



Absolutely – retail, although there is still resistance by some and a lack of understanding what customers really want by others, bricks and mortar need to continually reinvent to compete with the online disruptors. There are so many things they could do.

Who’s next? I personally think the fitness industry will be the next.  The growth is hard to miss and for many consumers, over whelming. The fitness industry is one of the most profitable, powerful, and persuasive industries in the world and yet, obesity rates are rising.


Solutions Architect asks:

I have often thought of going on my own.  What are you finding the hardest aspect of being a consultant? I have heard getting paid is a big issue for many.



It’s true getting paid is up there, you will always have that one that doesn’t keep their commitments, and it generally happens at the worst possible time! It will hurt.

For me personally, not devaluing my services was my biggest challenge.  When you have those months that are slow and everyone keeps putting you off, it’s hard not to reduce your value.  As hard as it was, I didn’t.  I have walked away from clients who clearly didn’t respect my value. I have had to continually remind myself, although everyone thinks strategy and marketing is easy, if it really was, every business would be highly successful.


Marketing Specialist (global marketing agency) asks:

What do you think is the most important aspect of a developing a strategy?



The people.  You can have the best strategy in the world but without the right people in the right mindset to deliver, it will fail.  This starts at the top, if leadership is not 100% on board the trouble has started before you begin.  I have watched and been a part of more than one program where leadership has said they are on board and then one or more has not walked the walk. Often there seems to the be one who wants to say “I told you so”.  It takes a leader with a strong vision and desire to mitigate that.  It’s nice to see that so many organisations are realising mindset starts at the top and is the cultural building block for good results.


Marketing Coordinator (industry: tier 1 tech) asks:

What is the oddest thing a more senior executive has ever said to you? AND how did you respond?



I was attending an executive meeting and told that the next few weeks were going to be very busy, so I needed to “grow some balls and not cry like a girl.” After the shock of the statement wore off my response to this individual was “my balls are likely bigger than yours so I am sure I will be fine.”

In today’s world neither statement would be considered appropriate but times were different then, although that still doesn’t make it right.

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