Emma, Marketing Specialist asks:
What do you think is the most important aspect of a developing a strategy?
Tracy Weller-McCormick says:
The people. You can have the best strategy in the world but without the right people in the right mindset to deliver, it will fail. This starts at the top, if leadership is not 100% on board the trouble has started before you begin. I have watched and been a part of more than one program where leadership has said they are on board and then one or more has not walked the walk. Often there seems to the be the one who wants to say “I told you so”. It takes a leader with a strong vision and desire to mitigate that. It’s nice to see that so many organisations are realising that mindset starts at the top and is the cultural building block for good results.