Author: Michelle Higginson Recently a colleague and I, “hit the road” to attend a client meeting.  Sydney traffic provided us with ample time to reminisce

This episode is an expert interview to address “Marketing for the COVID Recovery”, which applies to either existing or new businesses. Today we welcome Tracy

This article summarises the key points in an excellent podcast interview with an expert on using a tactical marketing plan for the recovery. Tracy Weller-McCormack guides us on the

Author: TWM Very soon will be the one-year anniversary of my decision to leave the corporate world and go back on my own as a

Author: Jacqui Brook It’s a resounding NO from me, though you might not feel like this when you have gone to 10 networking events in 2 weeks

ACRONYM CONFUSION Every business trend, be it in human resources, finance, or marketing, comes with its own new set of acronyms. Marketers are often asked

When customers make purchases personally or as part of their job remit, what they really want in exchange for their money beyond clear value is

Sometimes “they” don’t know everything. There are far too many “experts” saying customer experience is the new marketing. Having worked on both sides I can

Bad news makes sensational headlines and effective click-bait. Look at any news media and the overwhelming tone at the moment is depressing. In the last